mid-semester break_heritage precedence

Because this site does call for an understanding of heritage, adaptive reuse and new I thought poignant to look at precedences that have done this. In particular a Swiss architecture firm by the name of Herzog & de Meuron have done to great examples of this the first being the Elbphilharmonie and the CaixaForum. See below for pictures:

ELBPHILLHARMONIE

CAXIAFORUM 

Also I thought it important to look at local examples in Brisbane. I found two that combined old and new, which are the National Australia Bank (NAB) on Queen St designed in collaboration between Riddel Architecture and Donavon Hill; and the commercial tower 333 Ann St designed by ML Design. Now of course there are many other examples of adaptive reuse in Brisbane like; Brisbane Powerhouse, Treasury Casino, and The Barracks but I felt these two chosen examples best reflected the approach I want to take in designing this nightclub. See below for pictures of NAB and 333:

NAB

333

An analysis of how a new building would work with a heritage facade:

 

week 9_site and building

As stated before my site will be where Hungry Jacks is currently situated at the corner of Queen and Albert Streets. During the future scenario McDonald's will have rights of restaurant chains in Brisbane, therefore Hungary Jacks will be forced to vacate over this time with McDonald's now having rights over the space.

With this McDonald's decides to undertake a new venture as they do not require any more restaurant tenancies along in the main CBD of Brisbane. The building that sits on the site is heritage listed and is protected by state and local governments, in saying this the corporations have some level of power over these governments, but I decided that the façade will stay intact with new core and possible new built on top. 

I managed to obtain the drawings that were used for the renovations done in 1981, from these I will draw the existing building and help form a better understanding of how I can connect the old with the new. See below for 1981 renovation drawings:

week 8_psychology of nightclubs

Human Behaviour in Nightclubs

Music:

- DJ's will balance different music hits
                                                 which make people dance
                                                 slower songs will make people go to the bar instead of dancing
                                                 house music generates more cocktails and vodka sales
                                                 rock music generates more beer sales
- Clubbing is enjoyed so much by many people because the brain produces a higher level of oxytocin
- loud music generates more drink sales

Sexual/Social:

- nightclubs function as human sexual display grounds
- effectiveness of clothing a dance displays in attracting the opposite sex
-

Lighting:

- nightclubs are dimly lit to generate???

Alcohol:

- binge drinking

week 7_tutorial

During this tutorial we had a final discussion in our group with Ruwan before it became the individual component.

PROJECT 2

As my architectural outcome was to create and entertainment hub 'nightclub' in conjunction with my nominated corporation "McDonald's." I started to do some more research into McDonald's and their corporation structure. With this I found that they are currently proposing a 'nightclub' for the main strip of Las Vegas, Nevada, USA. This will help in building a premise for a McDonald's entertainment hub in Brisbane.

Image: Accessed 07/07/12 - http://www.nextgenerationfood.com/media/media-news/news-thumb/100608/mcdonalds.jpg
As the previous project has been about building a basis for our future situation and looking at the macro scale of Brisbane this coming week I will look at the micro scale of my site within the large scale. From my architectural outcome my site was decided that the building where Hungry Jacks currently is Corner of Queen St and Albert St.

Image: Google Maps

Time:
2020-2030

Type Of Architecture:
Entertainment Venue - nightclubs, restaurant, mixed use etc.

Scale:
Medium Scale - multiple levels no higher than 10 storeys

Target Users:
18-29 year

Possible Scenarios:
As McDonald's has expanded its interests into property in Brisbane they have decided to re-evaluate their market as they have open development options. With this they have decided to develop the site previously occupied by Hungry Jacks, as McDonald's now monopolises restaurants within the city area.